REQUEST

The W Maldives, an iconic lifestyle destination, is undergoing a transformative renovation that will elevate it to new heights. With a grand reopening set for 2025, the resort is shifting from a lifestyle focus to a more refined luxury experience. To mark this exciting new chapter, we were tasked with creating two high-impact promotional events in London and Dubai. The goal was to generate buzz among loyal clients, travel influencers, and media while showcasing the resort’s evolution into a new luxury playground that grows alongside its guests. These events needed to capture the W Maldives’ signature energy while offering an exclusive preview of its future.

APPROACH

We crafted the concept “The Next Wave of Luxury” to reflect the resort’s bold, forward-thinking spirit. Both events were designed as immersive experiences that transported guests to the Maldives, blending its vibrant essence with glimpses of its upcoming transformation. In London, we transformed a venue into a tropical escape, featuring turquoise lighting, sand-covered tables, and a striking coral reef-inspired art installation. Guests were welcomed with signature cocktails and the rhythms of Maldivian drummers, while an interactive digital display showcased the resort’s renovation journey. A live DJ set and a dynamic dance performance elevated the energy.

For Dubai, we drew inspiration from the Maldives’ underwater world, incorporating stunning visuals of the resort’s new design, along with performances that echoed the fluidity and beauty of the ocean. Carefully curated guest lists in both cities included top-tier travel influencers, media representatives, and loyal W Maldives clients. To further enhance engagement, we designed bespoke gift bags featuring exclusive W-branded items and a teaser brochure offering an enticing first look at the revitalized resort.

OUTCOME

The events generated widespread excitement, making a strong impact across social media and luxury travel platforms. In London, the event garnered extensive Instagram impressions, while in Dubai, influencer coverage amplified the buzz. Guests praised the immersive experiences, expressing anticipation for the grand reopening. The client reported a significant increase in inquiries about W Maldives following the events, with the teaser brochure becoming a sought-after item among luxury travelers and LinkedIn professionals. Beyond celebrating the resort’s evolution, these activations reinforced its position as a leader in innovative luxury, setting the stage for an unforgettable 2025 reopening.