REQUEST

Novikov, a globally renowned restaurant known for its signature fusion of Mediterranean and Pan-Asian cuisine, was set to reopen at The St. Regis Doha. The challenge was to create a grand opening event that would bring the Novikov brand to life, seamlessly blending its culinary artistry, sophisticated design, and unique dining experience. The goal was to craft an unforgettable launch that would set the tone for Novikov’s new chapter in Doha, captivating both loyal patrons and new audiences.

APPROACH

Inspired by the rich culinary heritage of Novikov’s menu, we developed the concept “Secrets of the Silk Road.” A twist from the historic Silk Road. This theme celebrated the historical Silk Road as a bridge between East and West, uniting the Pan-Asian and Italian influences that define Novikov’s cuisine, and it meet in Doha.

The event was designed as a multi-sensory journey, that teased all senses. We created a series of immersive performances and shows that highlighted the similarities and contrasts between Pan-Asian and Italian cultures

OUTCOME

The relaunch of Novikov Doha was a resounding success, with the event generating widespread acclaim from guests and media alike. The “Secrets of the Silk Road” concept was praised for its creativity and authenticity, with many attendees describing it as “a culinary and cultural masterpiece.”

The event was featured in top lifestyle and food publications. The event not only reestablished Novikov Doha as a premier dining destination but also set a new standard for luxury restaurant launches in the region. By weaving together, the threads of culture, cuisine, and artistry, we created an unforgettable experience that celebrated Novikov’s unique identity and heralded its exciting new chapter in Doha