REQUEST

Anantara, a luxury brand renowned for its unforgettable journeys in adventurous locations, was set to open its newest resort in the remote Sahara desert of Tozeur, Tunisia. The challenge was to create a grand opening event that would embody the brand’s spirit of exploration and self-discovery while showcasing the unique beauty and cultural heritage of Tozeur. The goal was to craft an experience that would leave a lasting impression on guests and firmly establish Anantara Tozeur as a must-visit destination.

APPROACH

Inspired by Anantara’s slogan, “Unforgettable Journeys,” we developed the concept “Anantara the Compass of Tozeur.” This theme celebrated the resort as the starting point for adventure, self-reflection, and discovery in the heart of the Sahara.

The event was designed to immerse guests in the magic of Tozeur, blending the region’s rich history with Anantara’s signature luxury. The centrepiece of the evening was a breathtaking choreographed aerial show featuring 850 lightweight drones. The drones illuminated the night sky, depicting the story of the desserts culminating in the dramatic reveal of the Anantara Tozeur logo.

OUTCOME

The grand opening of Anantara Tozeur was nothing short of spectacular. Guests and media alike praised the event for its seamless blend of luxury, culture, and adventure, with many describing it as “a once-in-a-lifetime experience.” with travellers eager to embark on their own unforgettable journeys in Tozeur.

By positioning Anantara Tozeur as the “ The Compass of Tozeur,” we not only celebrated the resort’s opening but also reinforced Anantara’s reputation as a brand that creates extraordinary experiences in the world’s most captivating destinations. The event set a new benchmark for luxury resort launches, proving that even in the most remote locations, magic can be made.